February 7th, 2011

NBA x Marvel Gear

Posted by slammo in News

NBA players love to compare themselves to superheroes. Kobe thinks he’s Batman. Shaq thinks he’s Superman, even has a tattoo of the Superman logo. And we all remember Dwight donning the red cape for the slam dunk contest. It’s only appropriate that NBA and Marvel join forces to create apparel. via Associated Press

Marvel Entertainment, LLC, a global character-based entertainment licensing company, and the National Basketball Association today announced a collaboration to launch an exclusive collection of co-branded merchandise featuring NBA team logos alongside some of the most renowned Super Heroes in the Marvel Universe. The Super Hero-inspired line will include co-branded apparel and accessories, with artwork featuring a variety of Marvel Super Heroes – including premier character brands Spider-Man, Iron Man and Captain America, among many others – dressed in NBA team colors and logos.

Let’s hope they’re better than the New Era Marvel collection.

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