February 22nd, 2011

Derrick Rose sells shoes by spinning it

Posted by slammo in Bulls, Derrick Rose

How do you market a player that lacks charisma and doesn’t like to talk? Nike created Little Penny to counter Penny Hardaway’s lack of personality. Adidas lets Derrick Rose spin his shoes while staying silent. Let him smirk at the end. Bam! You have yourself an intriguing commercial

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