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September 12th, 2008

Baron Davis Set to Wear Li-Ning Shoes Next Season

Posted by Admin in News
chinese_li-ning_sneaker

Baron Davis is leaving Reebok for Li-Ning. Li Ning Company Limited, is a major Chinese supplier of shoe and sports goods. Li Ning counts Nike and Adidas as its main competitors, and the products of Li Ning Sports Goods continue to be more popular in China than those of foreign competitors. The company endorses a number of athletes and teams, both at home in China and abroad. One of the most notable recent athlete is none other than Shaq.

The company was founded in 1990 by Li Ning, a former Chinese Olympic gymnast. As of 2007, Li Ning remains the chairman of the company’s board of directors.

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