nballin

October 4th, 2007

Agent Zero is a Top Blogger

Posted by Admin in Internet, Wizards

Agent Zero #1 Athlete Blogger

Gilbert Arenas’ Blog “Agent Zero: The Blog File” has drawn about three million page views since it started in October 2006, according to the NBA. That makes it the most popular athlete blog on the NBA’s Web site, says the NBA.

Arenas is the only one of the group from last year still posting, though he’ll be joined this season by new NBA player bloggers — the Utah Jazz’s Morris Almond and the Chicago Bulls’ Luol Deng.

The blog has brought Mr. Arenas a heightened profile that has helped him win new endorsement deals. In recent months, Mr. Arenas has extended an existing contract with Adidas, signed a deal to be on the cover of “NBA Live 08” from Electronic Arts Inc.’s EA Sports, and signed a four-year deal with basketball maker Spalding, a unit of Atlanta-based Russell Corp. Mr. Arenas also endorses Coca-Cola Co.’s Vitaminwater.

Both Spalding and EA said they decided to work with Mr. Arenas in part because they believed his blog would appeal to younger consumers. As Mr. Arenas puts it, companies think “kids latch onto this guy, so we need him with us,” he says. “That’s from blogging and the response from kids.”

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